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Category Archives: pricing
Readers Boycotting Kindle Titles Priced Above $9.99
Pricing is a red-hot topic among publishers when it comes to ebooks. As I said in a Q&A for Forbes.com last week, cost-driven pricing (especially when the costs in question are calculated based on printed output) is a poor approach for ebook publishers. Readers simply don’t care how much it costs a publisher to produce an ebook — they only care how much it’s worth to them. (This is especially true for the iPhone, where books must compete alongside games, music, movies, and other “apps” primarily priced well below $10.) Continue reading
Posted in Uncategorized, ebooks, kindle, kindle2, pricing
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One-Question Interview at BookNet Canada Tech Forum
Last week I had the pleasure of speaking at the 2009 BookNet Canada Technology Forum in Toronto (motto: Even colder than you expected!), and Mark Bertils caught up with me… Continue reading
Posted in Uncategorized, consumers, digitalcontent, ebooks, experimentation, interviews, marketing, pricing
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Expectation of Fair Pricing, Not Free
At Dear Author, a post stating that not all content should be expected to be free; rather it must be provided, free or not, in a realistic understanding of consumer… Continue reading
Posted in Publishing News, Read20, Uncategorized, consumers, digitalcontent, ebooks, expectation, free, marketing, pricing
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On the contentious subject of ebook pricing
I had meant to include this as a slide in my e-reader talk but didn’t have time.
I think we can all agree that this is a don’t.
(There’s a free sample though!)
Continue reading
Posted in Devices, Uncategorized, ebook, ebooks, kindle, pricing
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