Archive for January, 2009

correspondences

Posted by dan visel on January 31st, 2009

hotel st george image of correspondencesOne of the most attractive books I picked up last year was a copy of Ben Greenman's Correspondences, a collection of short stories published by Hotel St. George Press. Strictly speaking, you could argue that Correspondences isn't a book: a maroon band surrounds an ingeniously constructed box which, when unfolded, turns out to contain three pamphlets folded accordion-style and a postcard, to which I'll return. Each pamphlet is encircled by two stories, all of which share a theme of letter-writing. The whole thing was printed letterpress; it's a limited edition, and each copy is signed by the author. Although it's a relatively pricey book, I can't imagine that the publisher's making much money on it: clearly it cost a lot to make.

As a print book, Correspondences is very much of the present moment, inauspicious as it might be for print publishers. Hotel St. George hasn't bothered with distribution in bookstores; the primary mode of distribution is HSG's website. Ben Greenman has enough of a following that they'll probably do well this way. The extraordinary form of the book is a recognition that in an age when content has become almost infinitely cheap an object needs to stand out to be bought. (One might analogously consider the CDs of Raster-Noton or Touch.) Appealing to the collector's market makes sense for print publishing: all of Hotel St. George's books are beautifully produced, but Correspondences takes their work to another level.

What's most interesting to me about Ben Greenman's book, however, is the postcard. As the box is opened, a seventh story, titled "What He's Poised to Do," is disclosed, printed on the box itself. A note from the author describes it as

the tale of a man who walks out on his marriage and reconsiders it from a distance. The man is staying in a hotel. While he is there, he writes ad receives a number of postcards. Some carry messages of love, others messages of regret, others still are confessions or rationalizations. There are nine postcard messages in all, not a single one of which is actually reprinted in the text of the story.

At nine points in the story there are bracketed numbers, indicating the points in the story where a postcard is read or sent; the reader is invited to take the postcard include and to compose a message to be a part of the story, and possibly part of future editions of the book. There's a lovely tension here between the intent of the author and the wishes of the collector: filling out the postcard and dropping it in the mail destroys the unity of the book. The Mail Room at Hotel St. George's website might convince the wary book-owner: on display are some postcards that have already been sent back. (One does note that a few of the postcard writers seem to have shied away from using the postcard that came with the book.)

The copy of Correspondences that I own – postcard still tucked in its flap – is precisely situated in time: it's a book that prefigures its own destruction and, in a way, its own obsolescence. While this book is very firmly an object, it's also aware of itself as a process: while the writing and the printing of the book has already happened, the reader's response may yet happen. It's a book that wouldn't have existed in this form if the web hadn't changed our understanding of how books work.

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mencken small.jpgBen Greenman's postcard project might be seen as a recapitulation of themes present in the mail art of Ray Johnson. Trained at Black Mountain College as a painter, Johnson began making collages, which he sent to friends through the mail in the early 1950s; his use of the postal service quickly became a major focus of his art. Others followed his example; the movement he started was termed "mail art," and it continues to this day. Although Johnson was well known and admired in the New York art world, much of his work operated outside the normal channels of the art world and he's still surprisingly unknown to the general public. How to Draw a Bunny, John Walter's 2002 documentary, is perhaps the easiest way in to the artist's work. Interviews with Johnson's friends and associates focus on the nature of their interactions with him; these interactions, it becomes clear, were as much a part of Johnson's work as the work itself.

The mail was a primary method of communication for Johnson, particularly after he left New York City for Long Island in 1968; his death in 1995 came just at the cusp of broad use of the Internet to communicate. Mail art, he told James Rosenquist, was an extension of Cubism: he put things in the mail and they got spread all over the place. It was also an attempt to take art out of the commercial sphere, setting up a gift-based economy in its stead. The critic Ina Blom describes it in The Name of the Game: Ray Johnson's Postal Performance as being

one of several art movements that tried to create an alternative space for art – a space that would be radically social and interactive, intermedial and performative. Mail art seemed to focus explicitly on the communicational aspects of both art production and reception, creating a huge network of correspondent who could communicate and exchange objects and messages through the postal system

NYCS Report January 19 1970 THUMBNAIL.jpg(p. 6.) Johnson ran what he called the New York Correspondence School; he used the word correspondence not simply for its reference to communication but for the way he made associations with words and graphic elements in his collages. Mailings were sent out, like this New York Correspondence School Report from January 19, 1970. William S. Wilson, in an essay entitled With Ray: The Art of Friendship, gives a sample of his working method:

Walking on the Lower East Side Ray frequently saw a Ukrainian sign advertising a dance in letters which looked to him like "3-A-BABY". He then equated "dance" with "three", so that when three babies were involved with his life, he put the dance of three into the word "correspondence", thereafter usually writing New York Correspondance School. Because Ray wanted to respond to accidents with spontaneities, he needed accidents to produce something more and other than he had planned to produce. In that spirit I showed him how he had happened to construct the French word, correspondance, and gave him a copy of Baudelaire's poem "Les Correspondances". Later he improvised "corraspongence" and other permutations.

(p. 34) Membership was seemingly capricious and full of contradictions: members included institutions and the dead; the school committed suicide publicly at least once; and it was at best the most constant member of a baffling parade of clubs and organizations that Johnson ran, including, at random, Buddha University, the Deadpan Club, the Odilon Redon Fan Club, the Nancy Sinatra Fan Club. The Whitney Museum organized a show of the Correspondence School's work, entitled Ray Johnson: New York Correspondance School in 1970; the museum exhibited everything Johnson's network of collaborators mailed to it.

two pieces featuring the whitney museum
letter to the new york times and subsequent refutation of death

"The whole idea of the Correspondence School," Johnson told Richard Bernstein in an interview with Andy Warhol's Interview in August, 1972 "is to receive and dispense with these bits of information, because they all refer to something else. It's just a way of having a conversation or exchange, a kind of social intercourse." Emblematic of Johnson's work might be his Book about Death, begun in 1963, which consisted of thirteen printed pages of collaged images and text, which were mailed individually to Clive Phillpot, chief librarian at the Museum of Modern Art, and others. (A few pages are reproduced below.) The Book about Death was discorporate, as befits a book about death; more than being unbound, Johnson made sure that none of his readers received a complete set of the pages of the book. The book could only be assembled and read in toto by the correspondents working in concert: it was a book that demanded active participation in its reading. The content as well as the form of the Book about Death request active participation: the names of his correspondents feature prominently in it, but understanding of what Johnson was doing with those names requires some knowledge of the people who had those names.

a few pages from a book about death

Much of Johnson's work is interesting because it's so dependent upon its audience. It's not something that can exist under glass: rather, it's a work that's based upon personal relationships. Henry Martin writes about Ray Johnson's work in a way that makes it sound like he's talking about a social networking platform:

To me, Ray Johnson's Correspondence School seems simply an attempt to establish as many significantly human relationships with as many individual people as possible. All of the relationships of which the School is made are personal relationship: relationships with a tendency towards intimacy: relationships where true experiences are truly shared and where what makes an experience true is its real participation in a secret libidinal charge. And the relationships that the artist values so highly are something he attempts to pass on to others. The classical exhortation in a Ray Johnson is "please send to . . . ." Person A will receive an object or an image and be asked to pass it on to person B, and the image will probably be appropriate to these two different people in two entirely different ways, or in terms of two entirely different chains of association. It thus becomes a kind of totem that can connect them, and whatever latent relationship may possibly exist between person A and person B becomes a little less latent and a little more real. It's a beginning of an uncommon sense of community, and this sense of community grows as persons A and B send something back through Ray to each other, or through each other back to Ray.

(p. 186 in Ray Johnson: Correspondences.) Johnson's work was about connection, the "art of friendship" as the title of Wilson's essay has it. Work about personal connection has a necessarily uneasy relationship with the idea of art as a commodity; a great deal of Johnson's work (including some of the pages of the Book about Death above) references money and remuneration in some way. Looked at through the lens of 2009, Johnson's work seems remarkably prescient in its recognition of the importance of the network and the problems still inherent in it.

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Who, if I cried out, would hear me? asks Rainer Maria Rilke at the start of the first Duino Elegy. It's a rhetorical question that might be worth consideration: who does Rilke – or his speaker – think will hear him? Completing the line provides a superficial answer: "who" becomes someone "among the angels' hierarchies". But if the cry of Rilke's speaker is directed at the angels, it's heard by us, the readers of the poem: as a published work, the Duino Elegies function as a cry from a poet who desires to be heard. Rilke dedicated his poems to the Princess Marie von Thurn and Taxis-Hohenlohe, who brought him to Duino; she is perhaps the most proximate reader that Rilke expected. We are not the audience that Rilke envisioned; by now, everyone that Rilke might have reasonably expected to read his poem is dead.

Such authorial intent, if it existed, can't stand in the way of the reader's response. While reading is often a solitary act, a sense of connection can be engendered: a grieving reader might read Rilke's poem and feel a sense of empathy, a commonality of experience. This is anticipated by Rilke's poem (here in Stephen Mitchell's translation):

                              Ah, whom can we ever turn to
in our need? Not angels, not humans,
and already the knowing animals are aware
that we are not really at home in
our interpreted world.

Rilke isn't presumptuous enough to propose his own work as the answer to his question, though plenty of his readers would be happy to do just that. This empathy between the author and the reader is not empathy as empathy is generally understood to exist between two people: Rilke is of course dead and does not know the reader or the suffering that the reader might be undergoing. The reader may not even speak the same language as the author. Rilke is not your friend and almost certainly would not cheer you up if he were. But this is immaterial, the feeling still exists: the reader knows Rilke even if Rilke does not know the reader. To move from the specific to the overly general, this sort of response is perhaps why people describe themselves as having a visceral connection with books: our terror of print being dead isn't so much for the books themselves but for the associations inherent in those physical objects, the sense of connection with the author even if that connection is unreciprocated.

The question of the audience of a book, and the connection of the audience to the author, is one that's currently in a state of flux. Historically authors were something like mother sea turtles; publishing a book was something like laying eggs on a beach to hatch as they might: a reader might find a book, or a reader might not. An author could conceivably write a book for a single reader, but this doesn't happen very often. A reader could, in the days before the Internet, find the author's contract information from the publisher and write a letter to the author, but that happened comparatively rarely. The relationship between readers and authors is different now: after reading Greenman's book I emailed him wondering if he'd been influenced by Ray Johnson's work – no, he said – a behavior I find myself indulging in more and more lately. Greenman's work, like that of Johnson's before him, anticipates a new kind of relation between the author and the reader. The reworking of this relationship in increasingly varied ways will be the most significant aspect of the way our reading changes as it moves from the printed page to the networked screen.

Los libros más vendidos esta semana (24-31 enero 2009)

Posted by Ricardo Perez Hernandez on January 31st, 2009

Los lectores parecen mantener sus preferencias de lectura y apenas experimentan cambios las listas de títulos más vendidos durante la semana del 24 al 31 de enero.

En el apartado de ficción se mantienen los seis primeros puestos respecto de la semana pasada. En el octavo puesto entra Jesús Sánchez Adalid y en el décimo regresa a las listas la obra de Daniel Pennac.

1. Los hombres que no amaban a las mujeres: Stieg Larsson repite liderato tras veintisiete semanas de permanencia en la lista de más vendidos.
2. La chica que soñaba con una cerilla y un bidón de gasolina: la obra publicada por Destino se mantiene en segunda posición nueve semanas después de entrar en lista.
3. El niño con el pijama de rayas. John Boyne destaca en volumen de ventas desde hace setenta y cuatro semanas. El libro editado por Salamandra repite tercer puesto.
4. El fuego: Hatherine Neville se mantiene en cuarta posición tras el ascenso de tres puestos experimentado la pasada semana con esta entrega de Plaza & Janés en su tercera semana de permanencia en la lista de más vendidos.
5. El sari rojo: La obra de Javier Moro publicada por Seix Barral no recupera el puesto retrocedido en la anterior entrega de la lista y permanece en quinto lugar.
6. El juego del ángel: La secuela de ‘La sombra del viento’ ocupa la sexta posición, y está presente en la lista de más vendidos desde hace treinta y cinco semanas.
7. El Chino: Henning Mankell sube esta semana un puesto en la lista.
8. El viaje del elefante: José Saramago da un pequeño paso respecto de la semana anterior en su sexta semana de estancia.
9. El caballero de Alcántara: Jesús Sánchez Adalid sitúa la obra publicada por Ediciones B en novena posición durante su primera semana en lista.
10. Mal de escuela: Daniel Pennac regresa al Olimpo de los más vendidos en la que supone su décimo quinta semana de intermitente permanencia en la lista.

Los sueños de mi padre; Barack ObamaDestaca en la categoría de no ficción el avance de Fuster y Rojas Marcos y la llegada al número nueve del libro firmado por Barack Obama

1. La reina muy de cerca: Pilar Urbano y Planeta repiten primer puesto tras trece semanas de éxito.
2. El secreto: Rhonda Byrne mejora una plaza y disfruta de sesenta y nueve semanas en las listas de venta.
3. Gomorra: La impactante revelación de Roberto Saviano se afianza en tercer lugar en su décimo quinta semana en lista.
4. Por qué somos como somos: Los lectores de Eduardo Punset no disminuyen su interés por esta obra editada por Aguilar que lleva doce semanas de éxito y repite posición.
5. Corazón y mente: Rojas Marcos y Valentín Fuster retroceden un puesto en su décimo tercera semana de permanencia.
6. Por qué dejé de ser de izquierdas: El trabajo de Somalo y Noya persiste en despertar el interés de los lectores por décima semana consecutiva pero retrocede un lugar.
7. Franco, mi padre: Pierde una posición respecto a la anterior entrega de los más vendidos el título firmado por Palacios y Payne, editado por La Esfera.
8. Rompiendo cristales: Séptima semana de éxito de ventas para el trabajo de Rodríguez Ibarra que pierde un lugar en la lista.
9. Los sueños de mi padre: El flamante presidente de Estados Unidos ocupa la novena posición con este libro editado por Almed, primera semana en lista.
10. La pasión del poder: leve descenso para las reflexiones de José Antonio Marina recogidas por Anagrama. Segunda semana en la lista de más vendidos.

Vive o muere Anne Sexton.jpgCon el liderato de Rilke y Montero en la lista de ventas de poesía es preciso destacar la arrolladora incorporación de Anne Sexton que ocupa por derecho propio la tercera plaza en su primera semana en lista.

1. Réquiem: Rainer María Rilke mantiene el liderato en su décimo tercera cuarta de éxito de ventas.
2. Vista Cansada: García Montero sitúa el poemario editado por Visor éntrelos más vendidos por trigésimo cuarta semana repitiendo plaza respecto de la anterior.
3. Vive o muere: Anne Sexton, de mano de Vitrubio, disfruta una arrolladora entrada en lista, directamente a la tercera plaza con una obra con la que consiguió en 1967 el premio Pulitzer de poesía.
4. Nada grave: La voz de Ángel González sigue vigente poco después del primer aniversario de su partida en la que supone la vigésimo tercera semana en lista.
5. Libro de esbozos: El icono de la generación Beat retrocede dos pasos desde el tercer puesto de la lista tras treinta y cuatro semanas en ella.
6. Poesía completa: Sylvia Plath desciende un puesto. La edición de Bartleby lleva siete semanas en la lista de más vendidos.
7. Canciones, poemas y otros textos: la compilación de Chicho Sánchez Ferlosio conserva el séptimo lugar durante su décima semana de permanencia.
8. Mundar: El poemario de Juan Gelman pierde cuatro posiciones y disfruta su trigésimo cuarta semana de permanencia.
9. La prosa del mundo: Luis Antonio de Villena ocupa la novena plaza en latrigésimo séptima semana en lista.
10. La Roca: Wallace Stevens retrocede cuatro puestos con la obra publicada por Lumen. Esta es su décimo quinta sexta de éxito de ventas.

Vía | ABCD

Big Mo’ and The Bears

Posted by Dale Dougherty on January 31st, 2009

If you watch sports, as many will do this with the Super Bowl on Sunday, you know that games can change direction. Something happens and momentum changes quite suddenly. A team that was piling up scores suddenly becomes tentative and defensive, as was the case with the Arizona Cardinals in the NFC Championship game, even though they held on to win the game. A team that is getting badly beaten inexplicably begins doing good things again.


An alert game announcer notices these changes, and comments on them often in advance of the results having changed significantly. Usually in football, it's a turnover, such as a fumble or interception, that opens the door for the other team to change the outcome. Sometimes it's a dumb penalty that incites the other team to action and gets their collective head back in the game.


You can probably guess that I'm really thinking in terms of our dreadful economy. We're on a team that's worse than the Arizona Cardinals ever were. We're up against the Bears, which is unfortunately not just a team from Chicago. The Bears are overpowering and we're really getting beat. Nobody's cheering and a turnaround seems impossible. It's hopeless until we see a sign that things could change. If you're a fan, you watch for these things and hope they'll happen. If you're a player, you've got to make them happen or you're defeated.


An essay by Paulette Miniter in the Christian Science Monitor cautioned people not to panic about their 401ks because stocks will recover before jobs do. She wrote:

Our retirement funds probably aren't too far away from getting back to work. Stocks are down 40 percent from their last peak, putting us deep in the bear den. But since investors can exectute trades much faster than corporations can start hiring en masse again after a recession, stock prices will likely rise before the economic recovery is official.

I don't know if Miniter's right but she's got a hunch that things might change and she tells us where to look. The essay got me thinking about what signs to look for that momentum might be changing. The stock market index seems inadequate as a scoreboard for the economy; it's a reflection of how gamblers think about the game in advance rather than what's actually happening on the field. I wish there was a better way to keep score. However, maybe it's not the score we should be looking at. It's the series of actions -- in the case of football, it's a sustained drive -- that lead to changing the score.


Tim O'Reilly and I saw Web 2.0 coming because we spotted fundamental changes in the way the game was starting to be played and believed that these were signs that momentum had shifted. The Web was making a comeback, executing with a new playbook, like the West Coast offense of Bill Walsh. The Internet/Web space of late 1990's shifted from teams with me-too plans easily getting funding to teams in 2002 that were organized around plans that nobody was funding. The remarkable thing was the determination of these startups despite little or no prospects for success. That is, they had few people believing in them, except eventually their fans -- people who began using services like Blogger, Flickr and Etsy in greater numbers. It's like a team that re-discovers why they're playing the game, and they see that their effort and exertion are causing the cheering in the stands, which only makes them work harder. They stop worrying about losing and focus on playing harder, and on each subsequent play they are playing harder than their opponent. That's why the score eventually changes.


I don't know what signs will show that things are turning around but I know we need to be looking. The signs might be incidental or accidental, but they will get you to start wondering if change is coming. They'll be early-warning signs that the Bears can be moved back a little and maybe scored on. It will get you believing that the Bears can be beaten, and this belief will occur to you as it occurs to others who will begin playing harder, too. Suddenly Big Mo' changes sides.

Vender más en Internet de David Boronat y Ester Pallarès

Posted by LIBROS & TECNOLOGÍA on January 31st, 2009
20090131101555-img-libro.jpg

He recibido la nota de prensa del libro Vender más en Internet publicado por Gestión 2000 y cuyos autores son David Boronat y Ester Pallarès.

La nota nos introduce la obra así:

"La actual fase de la economía digital, unida a un contexto de crisis que afecta a la práctica totalidad de los sectores de la economía, se convierten en la coyuntura ideal para poder sacar más rendimiento a la presencia de las empresas en Internet sin necesidad de invertir más dinero, por lo que este libro es, sin duda, una garantía para resolver un problema fundamental: ¿cómo convertir a un ?visitante? en un ?cliente??

La época en la que el usuario era el centro de nuestras preocupaciones ha llegado a su fin. Hasta el momento, las empresas se han centrado en atraer usuarios a sus páginas Web y poco en seducirlos y convencerlos. No obstante, el reto actual no es otro que el de convertir, esto es, lograr que un mayor número de usuarios, tras visitar la Web, completen una determinada acción: compra, inscripción, consulta? "

En estos momentos de convulsión, las empresas comienzan a ver la Red y el comercio electrónico como vías a prospectar o potenciar. Es lógico analizando los datos que hablan de un crecimiento por encima del 30% en ecommerce en la mayoría de los países.

Es en este contexto en el que muchos se plantean cómo reorientar su MKG on line. ¿Por dónde comenzar?. En mi opinión por el punto

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Kindle, Sony on Notice: Here Come Your Rivals

Posted by E-Reads on January 31st, 2009
While Sony has been upgrading its Reader, and Amazon may be upgrading its Kindle (we may know in a week or two), rival firms have not been sitting on their hands. We've reported on several contenders like the iRex Reader 1000, described as a "Kindle Killer." Now Foxit has climbed into the ring with a bantamweight called the eSlick Reader.

One thing it has going for it is price - $230. That's about one-third less than that of its prestigious competitors. And, according to Jose Fermoso of Wired, "It might be the first large hardware eInk device to play eReader files." Translation: it uses the Palm format, meaning it can run on iPhones and a number of other mobile phone platforms. It would also presumably enable those who carry eReader books on their Palm Pilots to transfer the files to a larger and more navigable display unit. Down the road, if the gadget takes off, it might carry other, non-eReader platforms as well.

Wired's Fermoso calls the device ugly, and the name "eSlick Reader" scarcely dances trippingly o'er the tongue. But if it gets the job done, and brings us closer to the tipping point of a $99.00 e-book reader, we'll forgive its homeliness.

RC

The Cost of Print

Posted by shermanfyoung on January 31st, 2009
Following on from the previous post looking back at a possible future, a piece at Silicon Alley Insider speculates about the cost of printing the New York Times. Not sure about the math, but they reckon you could give every subscriber a kindle for the price of print and distribution and have enough left to [...]

Publican ensayo inédito de Mark Twain sobre la censura

Posted by Juliana Boersner on January 31st, 2009

Mark TwainMark Twain es probablemente uno de los escritores más importantes y polémicos de la literatura estadounidense. Conocido fundamentalmente por sus libros Las aventuras de Tom Sawyer (1876) y Las aventuras de Huckleberry Finn (1884), su obra sin embargo es prácticamente desconocida por la mayoría de los lectores quienes pueden pensar, incluso, que era básicamente un autor de libros para adolescentes.

Esa impresión, perfectamente válida por el éxito de los libros arriba mencionados, es bastante errónea, ya que Twain, cuyo nombre real era Samuel Langhorne Clemens, escribió todo tipo de obras y tuvo múltiples oficios: periodista, impresor, minero, piloto, tipógrafo, granjero.

Comenzó a publicar sus artículos en la ciudad de San Francisco y una de las características más importantes de ellos era el estilo mordaz e irónico de sus planteamientos que con frecuencia estaban en desacuerdo con los planteamientos, incluso de sus jefes o editores. Ello le valió al menos en una oportunidad el haber sido desedido del cargo de reportero.

Y es justamente el tema del control y la censura el que aparece en la noticia que hoy reportamos ya que el periódico alemán Frankfurter Rundschau acaba de hacer público el hallazgo de un ensayo inédito de Twain acerca de este tema. Se trata de un ensayo titulado ‘El privilegio de los muertos’ en el que Twain ironiza a partir de la idea de que sólo los los muertos pueden decir la verdad:

La libertad de expresión está formalmente permitida, pero en la práctica prohibida

Una más de las frases breves y contundentes de Twain que concentra todo el sentido de un artículo en el que habla también de la autocensura y de la escritura como única vía para drenar todo aquello que está en nuestro interior pero que sabemos no será bien recibido si sale a la luz. Él lo expresa de esta manera:

A veces se me acumulan tantas cosas que no puedo hacer otra cosa que tomar la pluma y llevar mis pensamientos y sentimientos al papel antes de que me ahoguen y entonces toda la tinta y los esfuerzos habrían sido en vano porque no habría podido imprimir el resultado

El artículo, que ya salió evidentemente publicado en alemán, aparecerá en inglés en el mes de abril en un volumen de textos inéditos de Mark Twain.

Vía | Yahoo! Noticias
Más información | Frankfurter Rundschau
En Papel en blanco | Mark Twain

20090130175558-futurolibro.jpg

Me hago eco del artículo íngegro, aparecido en el Anuario de la Revista Delibros (Enero 2009)y firmado por Luis Fco. Rodríguez, Director Ejecutivo de Publidisa.

Intentaremos aclarar lo que ha pasado, lo que han contado, porque lo han contado y alguna pista útil para interpretar noticias en el futuro. Las habrá.
En los grandes libros de viajes clásicos, los poetas escribían sobre lo que nunca habían visto basándose sólo en las historias narradas por rudos navegantes y guerreros. El resultado no siempre era fiel a una realidad física e histórica, pero cuando los leemos es indiferente que sean descripciones inexactas, ya que no planificamos nada con ellos: Los disfrutamos. Sobre el ebook en estos años ha pasado algo parecido: Los técnicos que conocen la tecnología no se han sabido explicar bien, y los profesionales de la edición no siempre han sido muy hábiles reproduciendo los conocimientos que otros ponían a su alcance. Es fácil disfrutar las crónicas tecnológicas, pero difícil tomar decisiones sobre ellas.
Este año 2008 ha estado repleto de reuniones, eventos, congresos y seminarios en los que el futuro del libro ha estado en discusión. En todas ellas se hablaba sobre la forma en la que los cambios tecnológicos afectan al libro, especialmente pendientes de las nuevas tendencias y de ?dispositivos? nuevos que podrían ser los definitivos. Los Editores han estado divididos en grupos b

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De la confianza a la posibilidad

Posted by LIBROS & TECNOLOGÍA on January 30th, 2009
20090130150403-tendencias-soybits.gif

Vía: El blog de Manfatta
puedo leer un interesante post de Neus que en mi opinión da en alguna de las claves cuando las nuevas tecnologías irrumpen en un medio. Pensar con mente abierta en construir negocios que antes no eran posibles.

Neus nos propone lo siguiente:

A menudo la resistencia a la posibilidad se expresa con dos argumentos básicos que es necesario reformular. Primero: "Esto no se ha hecho nunca". Preguna clave: ¿por qué? ¿Qué ha impedido esa acción o iniciativa? ¿Es una razón de costes o de burocracia? ¿O quizás nunca se había planteado la posibilidad?

El segundo argumento nos dice "Esto no se puede hacer". Pregunta clave: ¿por qué no? ¿Quién lo dice? ¿Por qué dice que no se puede hacer?

Webcast Video: Essential Tools of an XML Workflow

Posted by Mac Slocum on January 30th, 2009

Below you'll find the full recording from the TOC webcast, "Essential Tools of an XML Workflow," with Laura Dawson.

About this Webcast:

This webcast is for those publishers who have made the decision to pursue digital channels for their content. What tools are out there? What do all those acronyms mean? How can publishers implement new strategies without disrupting current workflows? Here we explore the alphabet soup of digital publishing, sort out the tools that are most useful, and help publishers find some solid ground.

Running time: 57:41

About Laura Dawson:

Laura Dawson is a 20-year veteran of the book industry, having worked in e-commerce (Barnes & Noble.com), libraries (SirsiDynix), and publishing (Doubleday and Bantam). She is now an independent consultant offering expertise on the digital transition, and she writes a bi-weekly newsletter about issues in that transition called "The Big Picture". Her clients have included McGraw-Hill, Alibris, Ingram Library Services, Bowker, and Muze.

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