The site has a first class article (which is nothing new) looking at how Sony is going to attack the Kindle and giving the author’s analysis of its probability of success.
Sony has suddenly woken up to the fact that the eReader market is going to be huge and is making a lot of moves. Look carefully and a pattern begins to emerge with 3 main threads –
1. Attack all of Amazon’s weaknesses – This means being open (for now), going retail, and striking up collaborations.
2. Matching as many of Amazon’s strengths as possible. The tie-up with SmashWords is part of this.
3. Selling an electronic device that happens to read books i.e. focusing on the device.
Sony seems to have decided that eReaders are a market it needs to win and that this holiday season is the time to do it.
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